There are a number of benefits to building your own home gym or garage gym. Firstly, having it right there means you’re more likely to stick to your training regime and secondly, once you’ve put in the initial investment for equipment, you’re going to save on the monthly fees of a gym membership.
All gym owners want to incentivise new member sign ups and retain their current members. One of the ways of doing this is through equipment investment.
By offering something better or different than the standard chain gyms you’ll be appealing to new starters and encouraging gym member retention.
It’s suggested that a habit is borne out of doing something regularly for around 10 weeks, and this includes going to the gym.
Following on from gym closures in March 2020, there was concern within the fitness industry that the longer gym members go without using a gym, the less likely that they would return once gyms were to reopen.
There’s been a whopping spike in the number of low-cost chain gyms opening up across the UK.
41% from 2015 to 2016! That’s huge, and with membership costs as low as £16.99 per month it’s becoming increasingly difficult for independent gyms to compete. At least from a cost perspective.